Jan.6 - 9, 2016
International CES (Consumer Electronics Show) (U.S.A.)
The International CES (Consumer Electronics Show) 2016 was held in Las Vegas in U.S. for four days from January 6 to 9, 2016. This year marked the 48th year of the show, and exhibits were presented by 3,800 companies, more than the previous year. A total of 170,000 people visited the show. The venue was crowded every day, and visitors included more than 50,000 people from over 150 countries outside the U.S.
At the Alpine Booth, the theme “Alpine Restyle” continued from last year. The demo cars, the Jeep Wrangler and the Chevrolet Silverado were displayed in their respective areas: the Jeep area and the GM area. As “Restyle Dash Systems” equipped with car navigation matching each model, Alpine’s 10-inch, 9-inch and 8-inch large screen vehicle-specific car navigation systems were shown corresponding to the respective demo cars.
The 10-inch Alpine Restyle System, which had the largest screen size among these, attracted the interest of many visitors, and was awarded the prestigious CES Innovation Awards at this event.
In the Jeep Area, the demo cars displayed were equipped with two new Wrangler-dedicated 9-inch car navigation systems, the X109-WRA and the i109-WRA. Also, a demo board introduced visitors to a new feature that allows the driver to operate car accessory functions such as headlights, light bar, tire inflator, or winch by touching the product screen. This ground-breaking operability greatly attracted the interest of many visitors.
In the GM area, in addition to the newest GM-dedicated sound system package, the Alpine Restyle System including two kinds of 10-inch large screen car navigation systems was displayed. A Chevrolet Silverado demo car was equipped with the X110-SLV, and a demo board introduced Alpine’s new and exclusive feature—central control over headlights, light bar, suspension, and tonneau cover—the same as demonstrated on the Wrangler.
The demo board also explained and gave visitors easy-to-understand introductions to the 1-DIN, 2-DIN receivers, speakers, and amps, plus Apple CarPlay compatible products.
It also introduced the Alpine Connect feature developed jointly with Airbiquity, and gave advance introductions to powerful linking capabilities with Yelp, Spotify, iHeartRadio, Glympse and other mobile apps/services.
Both areas were packed with visitors every day.